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Competitor01
Competitors
Know when a rival cuts prices, launches a product or starts a sale. Respond the same week, before your customers notice.
This weekExample
Fernwood dropped its free-shipping minimum from $75 to $50.
Black Friday is Nov 27. Start tracking now.
Store Intelligence
Track how your rivals and the best brands sell.
Pick a competitor or a brand you admire. Every week, Alertedly shows you what they changed and what to do about it: prices, sales, new products, promotions and ads.
From $99 a month. Cancel anytime.
- Prices and sales
- Every markdown and promo, week by week
- Products and stock
- What's new, what sold out, what's back
- Promos and ads
- What they push, and for how long
Weekly brief · Fernwood Supply · week of 9 NovCompetitorExample
All 14 channels read14/14
Early Black Friday sale went live: 25% off sitewide
HighHomepage banner
41 products marked down, average discount 32%
HighProduct catalog
Added 12 holiday gift sets
MediumProduct catalog
Active Meta ads up from 6 to 19, all pushing the sale
MediumMeta Ad Library
Best-selling fleece sold out in 3 of 5 colours
MediumProduct catalog
What it adds up to
Fernwood is starting Black Friday early and going deep. Hold full price until the 27th and you'll be the only store in your niche not on sale.
Asked from Claude
“Which brands I track started their sale first?”
Free report
Try it on any store. Free.
Paste a store's website. Your report shows how much of their catalog is on sale, how deep the discounts go, and the ads and posts they're running now.
Or try a store you know
Shown as examples only. These brands are not Alertedly customers and do not endorse Alertedly; we research their public information like any store you choose.
What lands each week
The whole store, down to the product.
Your brief shows each change at product level: what moved, by how much, and where to check it.
Weekly brief · Fernwood Supply · week of 9 NovCompetitorExample
Price changes41 products
−25%
Trail Fleece Half-Zip
$128$96
−26%
Everyday Organic Tee
$38$28
−30%
Field Chino
$88$62
New this week12 gift sets
New
The Cabin Gift Set
$74
+11 more in the gift shop
Sold out3 of 5 colours
Trail Fleece Half-Zip
Best seller
- Sold out
- Navy
- Sold out
- Sold out
- Charcoal
Promotions4 new
- BannerEarly Black Friday: 25% off
- CodeEARLY25: 25% off at checkout
- Top barEarly access ends Sunday
- BannerThe gift guide is live
Active ads19 from 6
- 25% off sitewideRunning 9 days
- Gifts they'll keepRunning 6 days
- Warm starts hereRunning 2 days
Every change links to its source, with what it means and a suggested move.
Real data
Five weeks before Black Friday, who's already on sale?
A real snapshot of eight brands' online stores on 20 October 2026.
Store snapshot · 20 Oct 2026 Real data
| Brand | |||
|---|---|---|---|
01 | 65% | 40% | 73% |
02 | 45% | 46% | 80% |
03 | 23% | 47% | 79% |
04 | 21% | 50% | 75% |
05 | 19% | 19% | 38% |
06 | 17% | 40% | 85% |
07 | 8% | 16% | 64% |
08 | 0% | Full price | Full price |
Sort
- 0165% on sale
- Typical discount
- 40%
- Deepest discount
- 73%
- 0245% on sale
- Typical discount
- 46%
- Deepest discount
- 80%
- 0323% on sale
- Typical discount
- 47%
- Deepest discount
- 79%
- 0421% on sale
- Typical discount
- 50%
- Deepest discount
- 75%
- 0519% on sale
- Typical discount
- 19%
- Deepest discount
- 38%
- 0617% on sale
- Typical discount
- 40%
- Deepest discount
- 85%
- 078% on sale
- Typical discount
- 16%
- Deepest discount
- 64%
- 080% on saleFull price
Some brands are deep into discounts. Others are holding full price. Your weekly brief shows who moves next, and by how much.
Share of products with at least one variant priced below its compare-at price, from each store's public catalog. Brands shown are not Alertedly customers.
Only what changed
1,240 products checked. 53 worth your time.
Alertedly reads every product, page, promo and ad each week, and keeps only what moved. Quiet weeks stay short.
- price changes
- 41
- price changes
- new products
- 12
- new products
- colours sold out
- 3
- colours sold out
41 + 12 = 53 products. The 3 sold-out colours are on a fleece that's already marked down, so it counts once.
Fernwood Supply · catalog this weekExample
1,240 checked53 in your brief
Two ways to use it
Watch your competitors. Study the brands you want to become.
Brand you admire02
Brands you admire
Pick the stores you'd love to be. See how they price, when they run sales and which ads they keep running. Borrow what works.
This weekExample
Halden & Co has run the same gift-guide ad for five weeks. Brands don't keep paying for ads that don't sell.
Track both on one plan. Tag each store as a competitor or a brand you admire.
Why Alertedly
One brief instead of five tabs.
Most shop owners piece this together by hand, when they find the time. Alertedly reads every store you track each week, across every channel, and tells you what it adds up to.
By hand
5 tabs, every week- Price trackerapp.pricetracker.example
- Their homepagefernwoodsupply.com
- Meta Ad Libraryfacebook.com/ads/library
- Instagraminstagram.com/fernwoodsupply
- Competitors.xlsxSheet 1 · last edited 3 weeks ago
One brief · Fernwood SupplyExample
- Early Black Friday sale went live: 25% off sitewide
- 41 products marked down, average discount 32%
- Added 12 holiday gift sets
Your move
Hold full price until the 27th, or match them now.
Why not just…
- …a price-tracking app?
It watches prices, and only prices. It can't see the banner, the ads or the gift guide that launched with the markdown.
Alertedly connects the price to the push behind it.
- …checking their site now and then?
You catch the sale banner, not the 41 markdowns behind it, and there's no record of what they ran this time last year.
Alertedly checks the whole store every week and keeps every change on file.
- …checking ad libraries yourself?
Fine for one store, once. Ten stores, every week, is a part-time job nobody keeps up.
Alertedly checks every week and shows which ads keep running.
- …an assistant with a spreadsheet?
Good at collecting screenshots. Harder to turn into a decision before the week starts.
Alertedly hands you the change and the move. Keep their time for doing it.
Free. One store, one report, no card needed.
What we track
Everything a store does to sell, in one brief.
Most tools watch one channel. Alertedly reads them all and connects the dots.
01What they charge
- Prices and discounts
- Free-shipping thresholds
02What they sell
- New products
- Sold out and back in stock
- TikTok Shop
03What they push
- Homepage and promo banners
- Blog posts
04What they pay for
- Meta ads
- Google ads
05Where they post
- TikTok
- YouTube
06What people say
- Google reviews
- News and press
Every finding links to its source: the product page, the banner, the ad. Check anything yourself.
Why it compounds
One week shows a sale. Eight weeks show the playbook.
Alertedly keeps every week on record. See when a brand starts discounting, how deep it goes, what it promotes and which ads it keeps running. That's how the best brands sell, laid out week by week.
Halden & CoExample
Brand you admire
- Week W1
- Week W2
- Week W3
- Week W4
- Week W5
- Week W6
- Week W7
- Week W8
Week 1
Gift guide page goes live
- W1Gift guide page goes live
- 2W2New holiday bundles added to the catalog
- 3W3Free-shipping minimum drops to $50
- 4W4Black Friday countdown in the announcement bar
- 5W5Meta ads triple, almost all for the gift guide
- 6W6Black Friday: 30% off sitewide
- 7W7Cyber Monday: bundles, not deeper discounts
- 8W8Shipping cutoff banner goes up
Start now and you'll have their whole holiday season on file, ready to plan next year's.
How it works
Two minutes to set up. Then it runs itself.
- 01
Add a store
Paste any store's website. Tag it as a competitor or a brand you admire.
Store websiteCompetitorBrand you admireFernwood SupplyAdd - 02
We check every week
Prices, products, promotions, ads and posts, compared with the week before. Only what changed makes the brief.
Channels checked0/14- News and press
- Blog posts
- YouTube
- TikTok
- Meta ads
- Google ads
- Product catalog
- Homepage and promos
- TikTok Shop
- Google reviews
Changed Nothing new - 03
Read your brief
One email at the start of each week, with an audio summary and suggested moves. In Slack on Pro.
This weekScheduledYour weekly brief: 5 changes at Fernwood Supply
Audio · 2:10
Who it’s for
Built for the people who run the store.
You don't have time to check ten websites. Get the week in five minutes, with what to do next.
ExampleThis week
A rival started offering free returns.
Your move
Match it before Black Friday, or tell customers why you don't need to.
Alertedly in your AI
Ask Claude or ChatGPT about any store you track.
Connect in one click, then ask in plain English. Answers come from your weekly record, with sources.
ClaudeChatGPT
Set it up in two minutes 
Claude
ChatGPTClaude Alertedly connectedExample
What did my competitors discount this week?
Using alertedly · get_signals
Fernwood Supply started Black Friday early:
- 1.25% off sitewide, live on the homepage Homepage banner
- 2.41 products marked down, 32% off on average Product catalog
- 3.Active Meta ads up from 6 to 19, all pushing the sale Meta Ad Library
Want the list of products they marked down?
Public data only
We read what any shopper can see.
Nothing to install, no logins, and nothing that tells a store it's being watched.
What we read
- Product pages and catalogs
- Homepages and promo banners
- Public ad libraries
- Public social posts and reviews
What we never touch
- Logins or private accounts
- Your store or your customers
- Anything behind a checkout
- Their sales or revenue
Pricing
Two plans. No contract.
Not another dashboard to check. One brief a week that tells you what changed and what to do about it. Starter covers 10 stores. Pro covers 25 and adds more channels, Slack and the API. Pay monthly, or yearly and get one month off. Cancel anytime.
Starter
Track up to 10 stores
$99
per month
- A brief every week, by email
- An audio summary of every brief
- Your suggested moves, every week
- Prices and discounts
- New products, sold out and back in stock
- Homepage banners, promos and free-shipping offers
- Meta ads
- Instagram, TikTok, YouTube, Facebook and Pinterest
- TikTok Shop
- Blog posts
- Ask Claude or ChatGPT about your stores
- Unlimited teammates
- Cancel anytime
Pro adds News and press · Google ads · Reddit · Google reviews · Briefs and audio summaries in Slack · Your data in your own tools (API)
Pro
Every channelTrack up to 25 stores
$249
per month
Everything in Starter, plus:
- News and press
- Google ads
- Google reviews
- Briefs and audio summaries in Slack
- Your data in your own tools (API)
- Priority support
- 25
- stores
- Weekly
- briefs, every channel
- Slack
- plus your own tools
Tracking software companies instead? Competitor Intelligence starts at $199 a month.Venture firm? Portfolio Intelligence tracks up to 50 companies with unlimited seats, from $999 a month.
Secure payment via Stripe. Prices in USD; tax is added at checkout where it applies. By subscribing you agree to our Terms and Privacy Policy.
FAQ
Questions.
Something else? Get in touch.
It follows the online stores you choose, competitors or brands you admire, and sends you one brief every week: what they changed in prices, sales, products, promotions and ads, what it adds up to and what to do about it. Every line links to its source.
Any online store in English. Prices, new products and stock come from a store's public product catalog, which most Shopify stores have. Promotions, ads and social work on any store. We check each store on its first run.
No. Your own store can run on anything. Shopify only matters for the stores you track, and only for product and price detail.
No. There's no app to install and no code to add. Alertedly only reads public information, so your store stays exactly as it is.
Yes. Add any brand you admire and tag it as one. You'll see how they run their sales and ads every week.
Every week, by email on every plan and in Slack on Pro.
Only what changed since last week: price moves and sales, new and sold-out products, the promotions on their site and the ads they're running, each with what it means and a suggested move. Plus a short audio summary.
Price trackers watch prices. Alertedly reads the whole store, plus its promotions, ads, social and reviews, and tells you what the changes add up to. A price drop means more when you can see the banner and the ads that launched with it.
No. We show what they do: prices, sales, launches, promotions and ads. When an ad keeps running for weeks or a product keeps selling out, that's usually a sign it's working.
No. We only read public information: their website, public ad libraries and social posts.
Up to 10 with Starter, 25 with Pro. Mix competitors and brands you admire however you like.
Yes. Connect Alertedly to Claude or ChatGPT in one click and ask in plain English. Answers come from your weekly record, with sources.
What the store is running right now: how much of their catalog is on sale, how deep the discounts go, live ads and recent posts. On a plan, changes start from week two and your history builds from there.
No. Plans start at $99 a month and you can cancel anytime.
Pick a store. See how they sell.
Black Friday is Nov 27. Start tracking now, or try one store free first.