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Auto Intelligence

Find out what the dealer down the road is doing.

Every morning: what they added, sold and repriced. Every week: their prices, offers, service, reviews and ads. Plus what to do about it.

Free report on any dealer. No credit card. Plans from $399 a month. Cancel anytime.

Every listed car, every day
New, used and CPO. VIN, price, days listed.
Every price change
Was and now, the morning after.
No DMS. No feeds.
Just their website. Set up in a minute.
Mercedes-Benz of Houston North · Nov 7Real report
Report ready · 12 checks12/12

  1. 42% of the cars on its website are at another store (516 of 1,220)

    HighInventory

  2. Every new car at sticker: 580 of 581 at MSRP plus a $225 doc fee

    HighPricing

  3. 8 expired offers still on its site, one from June 1

    MediumOffers

  4. #2 on Google Maps for sales. #19 for “mercedes repair houston”

    MediumSearch rank

  5. 30+ Facebook and Instagram ads running, 19 started Nov 1

    MediumAds

The bottom line

Their site looks bigger than their lot, and they won't discount. Sell what you can deliver today, win on trade and finance, and go after their service customers.

Free report

Get a free report on any dealer.

Type in their website. Within the hour you get the full report: their stock, prices, offers, service, reviews and ads. Plus what to do about it. The same report our customers get.

Every make. Franchised and independent.
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  • Volkswagen
  • Subaru
  • Independents

So the moves are written from your side of the street.

One free report. No card needed.

Daily inventory report

Every morning: what they added, sold and repriced.

On every plan. We check every car each rival lists, every day. The report is in your inbox before the morning meeting.

  • Cars in

    New arrivals and cars landing from transit.

  • Cars sold

    Gone overnight, with how long each one sat.

  • Price changes

    Every cut and every bump, was and now.

  • Aged stock

    Days listed, so you know who has to move metal.

What changed · Mercedes-Benz of Houston North · since Nov 7Example
sold
3sold
price cuts
2price cuts
in from transit
2in from transit
new arrivals
0new arrivals
Price changes
  • 2020 Mercedes-Benz GLC SUVListed 2 days$16,561$15,561−$1,000
  • 2018 Mercedes-Benz C 300 SedanListed 2 days$16,992$15,992−$1,000
Why it matters

Two used cars cut by $1,000 after two days listed. Check what you're asking for yours before the weekend.

Real reports

See a real report.

Unedited. A real dealer. Every number checked.

Mercedes-Benz of Houston North · Houston, TX · Nov 7, 2026 Real report

516 of the 1,220 cars on this dealer's website are held at other dealerships.

That is 42% of its website-listed inventory, so its site looks bigger than the lot. Its own inventory is 704 cars: 364 on its lot and 340 in transit. A rival that promotes cars it can deliver now, rather than relying on inventory held elsewhere, has a clear angle. It ranks #2 on all three sales searches, but its main dealership listing sits at #19 for 'mercedes repair houston'.

The report in audio0:00 / 0:00
its own inventory (364 on its lot, 340 in transit)
704its own inventory (364 on its lot, 340 in transit)
of the cars on its website sit at other stores
42%of the cars on its website sit at other stores
new cars at exactly MSRP + $225
580 of 581new cars at exactly MSRP + $225
Google rating, 5,402 reviews
4.4★Google rating, 5,402 reviews
Key findings
  1. 01516 of 1,220 website-listed cars (42%) are held at other dealershipsMercedes-Benz of Houston Greenway holds 507 and AutoNation USA Houston, TX holds 9.
  2. 02580 of its 581 new cars are advertised at exactly MSRP plus the $225 documentary feeSticker-price discounting is not an obvious opening; a rival may have more room on trade-in, financing, delivery and service.
  3. 038 expired offers are still posted, the latest ending June 1, 2026Its offers page also shows availability counts on 12 models.
  4. 04Main dealership listing is #2 on all three sales searches; service ranks are mixedIt is #19 for 'mercedes repair houston' on the main listing and #10 on the service-center listing.
  5. 05Of the 7 low-rated reviews in the newest 50, 2 mention financing, 2 delays and 2 repairsThe main listing holds 4.4 stars from 5,402 reviews.
Download the PDF
Patterns over time

One report shows what they did. The history shows their playbook.

Every day is kept, so you don't just get a snapshot. Week after week, the small moves line up: when they cut prices, what they stock up on, what they push next. You see their strategy, and you see it coming.

L
Lakeside Motors
Three months of reports · example
Used-car price cuts per week9this week
AugSepOct
Last week of the month
Aug 4 · what changed

212 used cars listed, 9 price cuts this week

What one report tells you

One report. A normal week. Nothing stands out.

Every day on file
Nothing is overwritten. Every listed car, price, offer and ad is kept, so the history builds from day one.
Changes, not just totals
Each day is compared with the last, so you see what moved: cuts, sales, new stock, new campaigns.
Look back any time
Open any past week in your dashboard, or ask Claude or ChatGPT: “When does Lakeside cut prices?”
How it works

Set up in a minute.

  1. 01

    Enter your dealership

    We suggest the dealers you compete with. Keep the ones that matter, add your own.

    Your dealership
    mercedesbenzhoustonnorth.com
    Mercedes-Benz of Houston NorthYour dealership · Houston, TX
    Mercedes-Benz of Houston Greenway#1 on all three sales searchesTracking
  2. 02

    We check them every day

    Every listed car, price, offer and ad. No DMS, no feeds, nothing to install.

    Channels checked12/12
    1. Inventory
    2. New-car pricing
    3. Used and CPO prices
    4. Offers
    5. Service
    6. Google Maps
    7. Reviews
    8. Google ads
    9. Facebook and Instagram ads
    10. Facebook
    11. Instagram
    12. Hiring
    Changed Nothing new
  3. 03

    Read it with your coffee

    A daily inventory report every morning. A full report every week, with what to do first.

    Every morningDelivered
    • 3sold
    • 2price cuts
    • 2in from transit

    Every week · The full report: 5 key findings, then your moves.

What you get

12 things about every rival. Every week.

Plain English. Every number checked.

  1. 01Inventory

    Every car they list, new, used and CPO. What's on the lot, what's in transit.

  2. 02Cars at other stores

    Cars on their site that sit at a sister store. Their site can look twice the size of their lot.

  3. 03New-car pricing

    Every new car against MSRP: discounts, add-ons, markups.

  4. 04Used and CPO pricing

    Prices by model, year and miles. The CPO premium. The cars they price under yours.

  5. 05Offers

    Lease, finance and service specials. And the expired ones they forgot to take down.

  6. 06Service

    Their service rank on Google, their service rating, their specials.

  7. 07Google Maps

    Where they rank when buyers search, for sales and for service.

  8. 08Reviews

    New reviews and what unhappy customers say: finance, delays, repairs, fees.

  9. 09Ads

    Every Google, Facebook and Instagram ad. The models and offers they push.

  10. 010Social

    What they post, and what actually gets engagement.

  11. 011Hiring

    Techs, advisors, salespeople. Where they're adding staff.

  12. 012Your moves

    The two or three things to do this week. Every report ends with them.

Plus the daily inventory report every morning. Every report is kept in your dashboard, so the history builds from day one.

Real data

Their website says 1,220 cars. Their lot holds 364.

Inside a real report: Mercedes-Benz of Houston North, November 7, 2026. Every listed car counted, every VIN checked.

Mercedes-Benz of Houston North · Houston, TX · Inventory · Nov 7, 2026
Inventory at a glanceNewUsedCertifiedTotal
Listed on its website920228721,220
Held at other dealerships33913245516
Its own inventory5819627704
In transit (not yet on its lot)34000340
Physical inventory (on its lot now)2419627364

Its own lot vs what its website lists. Held at other dealerships: listed on its site, sitting at a sister store.

You only see this when someone counts every listed car. We do it every day.

Read on November 7, 2026. Every count names its base; “–” means not ranked on that listing. Real dealerships, shown as examples. Not customers.

Who it’s for

Built for the whole store.

Every rival store, one report a week

Example
What you'll see
  • Who carries more stock than you, and how much is really on the lot
  • Where each rival is weak: service, reviews, stale offers
  • Three moves for the week, ready for Monday's meeting
Your move

Answer their stale offers with live ones, the week you spot them.

Why Alertedly

Why not just check their website?

Six tabs and hundreds of cars per rival, every day. You'd still miss what changed overnight.

Most dealer tools stop at the lot.

Inventory tools show their cars and prices. A rival is also its offers, service, Google rank, reviews and ads. We cover all of it.

What you see about a rivalInventory toolsAlertedly
Every car they list, priced, every day
Price changes, sold cars and days listed
Cars in transit and cars held at sister stores
Offers and specials, current and expired
Service department rank and specials
Google Maps rank on sales and service searches
Reviews and what customers complain about
Their Google and Meta ads
Social activity and hiring
A written weekly report with the moves to make

Inventory tools: what dealer inventory and pricing tools state on their own websites, November 2026.

Or instead of…

  • …having a salesperson check their site?

    Once a month, if you're lucky. Nobody can track 800 cars and their prices by hand.

    We check every car they list, every day, and keep the history.

  • …an inventory tool?

    It shows their lot and prices. Not their offers, ads, service rank, reviews or what's in transit.

    We cover the whole dealership, not just the lot.

  • …mystery shopping?

    Expensive and slow. One visit, one salesperson, one day.

    We read what every buyer sees online, every day.

Pricing

Less than the gross on one car.

Essential: 5 rival dealers. Advanced: 10. Groups: 10 per rooftop. Daily and weekly reports on every plan. No contract.

Daily inventory reportEvery morning · every planWhat every rival added, sold and repriced overnight.
Weekly dealer reportEvery week · every planPricing, offers, service, Google, reviews, ads, hiring. And your moves.

Essential

5 rival dealers · Your closest rivals

$399per month
  • Daily inventory report, every morning: cars added, cars sold, price changes, days listed
  • Weekly dealer report on every rival, with your moves
  • Every car they list: new, used and CPO, with VIN and price
  • Cars in transit and cars held at sister stores
  • New-car pricing vs MSRP: discounts, add-ons, markups
  • Used and CPO pricing by model, year and miles
  • Offers and specials, current and expired
  • Service rank on Google, service rating and specials
  • Google Maps rank on sales and service searches
  • New reviews, reply rates and complaints
  • Google, Facebook and Instagram ads
  • Social posts and hiring
  • Dashboard with full history
  • Your own store tracked free, side by side
  • Ask Claude or ChatGPT about your market
  • Your whole team, no per-seat fees
  • Cancel anytime

Advanced

Most popular

10 rival dealers · Your whole market

$499per month

Everything in Essential, plus:

  • 10 rival dealers: your whole market, franchise and independent
  • Daily inventory report on all 10, every morning
  • Weekly dealer report on all 10
  • More Google searches tracked, sales and service
  • The REST API

Group Intelligence

10 rival dealers per rooftop · For dealer groups

Custom
Priced for your rooftops
Talk to us

Everything in Advanced, plus:

  • 10 rival dealers per rooftop
  • Daily inventory report per rooftop, every morning
  • Weekly dealer report per rooftop
  • One consolidated view across the group
  • Executive dashboard across all rooftops
  • Centralised reporting for the group
  • Priority support

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FAQ

Questions.

Something else? Get in touch.

A daily inventory report every morning: what each rival added, sold and repriced. A full report every week: their pricing, offers, service, Google rank, reviews, ads and hiring, with the moves to make first. All of it in your dashboard, with the history.

No. No DMS, no feeds, nothing to install. Enter your store's website and you're set up.

No. We only read what any buyer can see. We never log in to anything.

When a car leaves their lot, it shows in the next morning's report as sold, with its days on lot. Cars moved to a sister store are counted apart, so a transfer isn't a sale.

We suggest the dealers you compete with: same brand and the brands buyers cross-shop. Remove any, add your own.

Franchised and independent dealers in the US and Canada. Try a free report on a rival to see.

Group Intelligence gives every rooftop its own rivals (10 per rooftop), its own daily and weekly reports, and one view across the group. Talk to us for pricing.

From $399 a month for 5 rival dealers, $499 for 10. No contract, no per-seat fees. Cancel anytime.

Yes. Get a free report on any dealer, the same report our customers get. No credit card.

See what the dealer down the road is doing.

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